Not just a marketer A navigator

For over two decades, I’ve led marketing teams across B2B tech, SaaS, and industrial sectors — helping them find clarity, simplify execution, and finally get seen.

Rotate Image
Arrow
Our experts
David De Smedt

Strategic B2B Marketing Consultant
Fractional CMO, Systems Builder, Brand Architect

I help ambitious B2B companies move from complexity to clarity:  through role-aligned strategy, content systems, and marketing that actually works. Whether it's ABM, GTM, or rethinking your team’s rhythm, I bring senior firepower without the headcount.

Expertise Tags:

#ABM · #StrategicPositioning · #MarketingSystems · #Video  ·  #ContentOps · #AIworkflows

Marketing should move, not stall

What I offer isn’t just advice. It’s traction.
From embedded leadership to campaign frameworks and content packs, everything I build is designed to work under pressure — inside complex teams, across geographies, and in boardrooms that demand results.

“What looks like chaos at the top is often confusion at every level. Let’s fix that.”

details

20+

Years of experience

Experience
Global Projects
Roles Held
Brands Worked With
Strength
Service
B2B tech, SaaS & industrial — across EMEA & North America
Head of Marketing, VP, Brand Architect, Team Builder
Altran, AXI, Barco, DS Smith, Ingram Micro, Microsoft, Samsung,  Kantar
Turning messy strategy into clear execution
Particle
15+
1+
2+
3+
4+
15+
15+
1+
2+
3+
4+
15+
mio marketing budget
3
1
2
3
3
3
1
2
3
3
5
1
2
3
4
5
5
1
2
3
4
5
direct reports
0
1
1
1
1
1
1
3
countries managed
$
0
2
$
$
1
2
$
1
bn turnover influenced

Ready to build something that actually sticks?

Book a clarity call
No fluff, no funnel, just straight talk about what’s working and what’s not.
Icon
Clarity Over
Icon
Complexity
Icon
Clarity Over
Icon
Complexity
Icon
Clarity Over
Icon
Complexity
Icon
Clarity Over
Icon
Complexity
Icon
Clarity Over
Icon
Complexity
Icon
Clarity Over
Icon
Complexity
Icon
Clarity Over
Icon
Complexity
Icon
Clarity Over
Icon
Complexity
Icon
Clarity Over
Icon
Complexity

I've sat where
you're sitting.

Rotate Image
Icon
I’ve led marketing inside complex B2B organisations.
I’ve managed growth targets, fragmented teams, external agencies, and board expectations.
I know what it feels like when marketing activity increases, but clarity decreases.
And I know how quickly that tension
lands on the CEO’s desk.
That perspective shapes how I work today.

Operator first
Advisor second.

I did not start as a consultant.
I grew from sales assistant to C-level leadership, learning how to buy, 
market, and sell inside real organisations with real constraints.
Large budgets. International teams. Acquisition processes. 
Performance pressure.


That experience taught me something simple:

Marketing only works when someone takes ownership of the whole system. Today, I step in as fractional marketing leadership for B2B tech and industrial companies that need that ownership restored.No theory. No inflated frameworks. 

Just structured leadership and disciplined execution.

Particle
Particle

What I believe
about growth

Rotate Image
Arrow
Growth is a leadership decision before it is a marketing tactic.
Clarity outperforms complexity, every time.
Creativity and structure are not opposites. They are multipliers.
Marketing should reduce pressure on the CEO, not increase it.

When I'm typically called

Growth has stalled despite significant marketing spend
Teams execute, but strategic direction is unclear
The CEO feels too involved in marketing decisions
An acquisition, reinvention, or scaling phase requires tighter alignment
In each case, the problem is rarely effort. 

It is structure and ownership.
Particle

How I work with
leadership teams

I work directly with the CEO
and leadership team.

I do not operate as an external commentator.
I make decisions.

I align teams.

I build systems that last
beyond my mandate.
The goal is not to stay
indispensable.

The goal is to make myself
progressively unnecessary.
Particle
Particle

A personal note

I grew up in a working-class environment where hard work mattered more than visibility .

Over time, I learned that clarity, creativity, and structured thinking create disproportionate impact in business.


That journey shaped how I lead today: calm under pressure, disciplined in execution, and focused on outcomes that endure.

Crafting tomorrow's success today

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus id sollicitudin eros.

Discover More
Rotate Image
Icon
Why choose us
Lorem ipsum dolor sit amet, conse ctetur adipiscing elit. Vivam us id sollicitudin eros. Mauris ante tur pis, commodo ac faucibus eget, lacinia ornare nibh.
Work Image
How we work

Nurturing growth, one idea at a time

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus id sollicitudin eros.

Icon
Environmental
Icon
Marketing
Icon
Healthcare
Icon
Cybersecurity
Particle
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo

Crafting solutions for a changing world

Solution Image
Solution Image

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus id sollicitudin eros. Mauris ante turpis, commodo ac faucibus eget, lacinia ornare nibh. Suspendisse ultrices id libero.

Particle
Particle

Navigating complexity crafting solutions

Rotate Image
Arrow
Icon
Project strategy

Lorem ipsum dolor sit amet, conse ctetur adipiscing elit.

Icon
Valuable feedback

Lorem ipsum dolor sit amet, conse ctetur adipiscing elit.

Icon
Healthcare services

Lorem ipsum dolor sit amet, conse ctetur adipiscing elit.

Why choose us

Converting dreams into asset

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus id sollicitudin eros.

Discover More
Agenza
1
Digital Transformation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus id sollicitudin eros.

2
Quality resourcing

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus id sollicitudin eros.

3
Event management

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus id sollicitudin eros.

Particle
Get Started

If you’re carrying marketing on your own shoulders, that's usually a signal.

No pitch. No pressure. Just a focused discussion on whether this makes sense.

Book a clarity call